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The Shift from Negotiation to Collaboration – Business Brain 561 – Business Brain

In this episode, we explore the intricacies of navigating a challenging business deal negotiation, delving into the frustrations encountered when faced with one-sided and unreasonable agreements from opposing legal teams. The speaker emphasizes the shift towards collaboration over mere negotiation to achieve a mutually agreeable outcome.

The discussion highlights the importance of active participation in negotiations and maintaining a balance between assertiveness and cooperation. The episode concludes with reflections on the evolving dynamics of the negotiation process and the significance of informed and collaborative approaches for successful deal-making.

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