Impulse purchases can significantly boost your store’s revenue. By strategically placing attractive, low-cost items at the checkout counter, you can entice customers to make last-minute additions to their shopping baskets. Here are some top-performing impulse counter items to stock in your retail store.
Travel-Sized Toiletries
Perfect for travelers or customers on the go, these small but essential items are hard to resist. Think mini shampoos, hand sanitizers, and lotions.
Snacks And Confectioneries
Sweet treats are a classic impulse buy. Stock up on chocolate bars, gum, mints, and healthier options like granola bars or nuts.
Phone Accessories
Chargers, earphones, and screen protectors are practical and often forgotten essentials that customers might need at the last moment.
Beauty Products
Lip balms, travel-sized perfumes, nail polish, and face masks are small, affordable, and tempting for customers who love to pamper themselves.
Seasonal Items
Adjust your impulse items to match the season. Sunglasses and sunscreen in summer, gloves, and hand warmers in winter can attract seasonal buyers.
Health And Wellness
Supplements, pain relievers, and vitamins are quick grabs for health-conscious shoppers.
Small Toys And Games
Parents love grabbing something small to keep their children entertained. Think of puzzles, pocket-sized games, and collectible toys.
Stationery
Pens, notebooks, and sticky notes are practical items that customers might remember they need while waiting in line.
Gift Cards
Easy and versatile, gift cards are perfect for last-minute gift needs. Display a variety of options from popular brands.
Battery Packs
Essential for tech-savvy customers, small battery packs and portable chargers are handy and often needed on the go.
Tips for Maximizing Impulse Purchases
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Visibility: Ensure these items are clearly visible to customers while they are waiting to check out.
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Pricing: Keep the pricing affordable. Low-cost items are more likely to be added on impulse.
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Arrangement: Organize items neatly but densely. The more variety, the better the chance something will catch a customer’s eye.
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Signage: Use clear, attractive signage to highlight deals and special offers.
Stocking these popular impulse items can enhance your customer’s shopping experience and boost your store’s sales.
Since 2005, Quikstone Capital Solutions has been a trusted advisor to thousands of merchants. Quikstone provides these merchants with easy, fast, and flexible working capital for all their business needs. If you need cash for your business, contact us today. We have only one goal: to help your business succeed.
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